Add power to your advertising

From TV & radio in real time on Second Screens

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The trend towards second screen devices opens up new marketing opportunities.

Recent case studies show that up to 43% of all television viewers using second screen devices like smartphones, tablets or even laptops parallel with the current program.

With Media Detect exactly this trend can be used for your personal advantage!

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Now you can enhance even more performance out of your TV and radio campaigns.

Media Detect returns the attention of second screen-users in real time. With our proprietary high performance in-house technology we now extend the reach of your TV commercials on Second Screen devices and produce maximum efficiency.

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Real-time monitoring of tv ads and advertising effectiveness

Using the Performance Monitor, you will receive an innovative analysis tool for measuring your marketing activities to the second. TV and radio spots are detected in real time and the direct impact of your advertising spots will be measured. Scientifically proven analyzes provide significant insights to the performance of your campaigns and contribute to optimization.

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Maximum success
for your TV and
Radio campaigns

Nowadays, it becomes more and more important to deliver advertising effectively through multiple channels. The attention of the viewers and listeners is naturally limited. Accordingly, many TV or marketing marketing campaigns lead to significantly fewer conversions.

Activation in real time

Increase the efficiency of your marketing activities significantly! Media Detect supports you and returns the attention of second screen-user. In Real time.

Second Screen at 43%

Recent case studies show that up to 43% of all viewer or listener use "Second screens" like smartphones, tablets or laptops parallel to the current program. Exactly this trend will be capitalised with Media Detect to your personal advantage!

Live Ads, Site Notification & Competition Targeting

In Zusammenarbeit mit dem wissenschaftlichen Leiter der
Gesellschaft für empirische Organisationsforschung (GfeO)

Prof. Dr. Peter Fischer ist nicht nur der Inhaber des Lehrstuhls für Arbeits-, Organisations- und Wirtschaftspsychologie der Universität Regensburg, sondern auch Chief Science Officer von Media Detect und somit der Kopf hinter dem Algorithmus. Als Experte in den Bereichen Medienwirkungsforschung, Markt- und Werbepsychologie, medienbezogenen Informationsverarbeitungsprozessen und neuro-

psychologische Grundlagen von ökonomischen Entscheidungsprozessen kennt er die Einflüsse auf die individuelle Kaufentscheidung aufgrund von TV- und Online-Werbung. „Der TV-Werbemarkt muss sich an die Bedürfnisse der Konsument anpassen, um eine gezielte Werbewirkung zu erreichen. Nur so kann der maximale Erfolg erzielt werden“, erklärt er.

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